Blockchain for data protection and cyber fraud reduction: systematic literature review and technology adoption dynamics among gen Y and Z

Abstract

Purpose

The purpose of this study is to investigate the role of blockchain technology in reducing online fraud among Gen Y and Gen Z.

Design/methodology/approach

This study uses a two-phase approach. Firstly, a systematic literature review is conducted to examine various aspects of blockchain technology and cyber security. Secondly, the Technology Adoption Model is used to study the adoption dynamics of blockchain-based platforms for online data exchange among 415 Gen Y and Z users.

Findings

The results indicate that efficiency and security, perceived ease of use, perceived usefulness, and trust have a positive effect on behavioral intention and attitude towards use. This is the first study to examine the role of blockchain technology to reduce fraud among Gen Y and Gen Z.

Originality/value

This study provides new insights into the adoption of blockchain-based platforms for online data exchange among Gen Y and Gen Z. The study highlights the critical areas of concern for the adoption of blockchain technology and provides managerial implications for fintech firms, banks, and e-commerce platforms. It is unique in its focus on the potential for blockchain technology to reduce fraud among Gen Y and Gen Z, which has not been previously explored in the literature.

Citation

Suri, A., Sharma, Y., Jindal, L. and Sijariya, R. (2024), "Blockchain for data protection and cyber fraud reduction: systematic literature review and technology adoption dynamics among gen Y and Z", International Journal of Quality & Reliability Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJQRM-03-2023-0094