Retail blues in black and white: an emerging market context
International Journal of Retail & Distribution Management
ISSN: 0959-0552
Article publication date: 13 November 2018
Issue publication date: 21 November 2018
Abstract
Purpose
Research investigating turnover intention among frontline employees in the Indian retail industry is scarce. The purpose of this paper is to explore factors affecting withdrawal cognitions among front-end retail employees in India.
Design/methodology/approach
Semi-structured interviews were conducted to explore the factors responsible for developing turnover intentions among the front-end employees. Data were analyzed using the ground theory approach.
Findings
Qualitative investigation revealed nine factors (abusive supervision, favoritism, perceived job image, insufficient pay, work exhaustion, perceived unethical climate, organization culture shock, staff shortage and job dissatisfaction) are responsible for developing turnover intention among front-end employees in the Indian retail industry.
Originality/value
The study uncovers antecedents of turnover intention among front-end employees in the relatively neglected Indian retail sector through a qualitative technique. Theoretical contributions, managerial implications, limitations and direction for future research are discussed.
Keywords
Citation
Pandey, P., Singh, S. and Pathak, P. (2018), "Retail blues in black and white: an emerging market context", International Journal of Retail & Distribution Management, Vol. 46 No. 11/12, pp. 1002-1025. https://doi.org/10.1108/IJRDM-02-2017-0026
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited