An Interview with Paul Blanchard, Director of Marketing, Scottish Premier League

Bill Gerrard (Leeds University, Business School, University of Leeds, Leeds LS2 9JT, UK)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 June 1999

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Citation

Gerrard, B. (1999), "An Interview with Paul Blanchard, Director of Marketing, Scottish Premier League", International Journal of Sports Marketing and Sponsorship, Vol. 1 No. 2, pp. 2-14. https://doi.org/10.1108/IJSMS-01-02-1999-B002

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Emerald Group Publishing Limited

Copyright © 1999 by Winthrop Publications Limited

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