Community Sponsorships: Look for the Added Value
Michael Holmes
(Holmes PR and Marketing Communication, London)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 March 2000
61
Keywords
Citation
Holmes, M. (2000), "Community Sponsorships: Look for the Added Value", International Journal of Sports Marketing and Sponsorship, Vol. 2 No. 1, pp. 55-61. https://doi.org/10.1108/IJSMS-02-01-2000-B006
Publisher
:Emerald Group Publishing Limited
Copyright © 2000 by Winthrop Publications Limited