Media Ownership of Pro Sports Teams: Who are the Winners and Losers?
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 September 2000
Abstract
This paper analyses the media ownership of professional sports teams. The theory of vertical integration is used to identify internal efficiency gains, lower uncertainty and increased market power as general explanations. The industryspecific reasons are examined, particularly the importance of securing access to broadcasting rights. The potential implications for teams, leagues and fans are discussed. It is suggested that media ownership of teams may undermine the sporting and financial viability of leagues thus necessitating intervention by sports administrators and government regulators.
Keywords
Citation
Gerrard, B. (2000), "Media Ownership of Pro Sports Teams: Who are the Winners and Losers?", International Journal of Sports Marketing and Sponsorship, Vol. 2 No. 3, pp. 20-39. https://doi.org/10.1108/IJSMS-02-03-2000-B004
Publisher
:Emerald Group Publishing Limited
Copyright © 2000 by Winthrop Publications Limited