Abstract
Jean-François Richard is the Director of Marketing for Amaury Sport Organisation (ASO), a major organizer of sporting events in Europe, including the Tour de France: in this interview, we learn more about the Tour de France and the different events organized by ASO.
Keywords
Citation
Desbordes, M. (2002), "An Interview with Jean-François Richard, Director of Sales and Marketing, Amaury Sport Organisation", International Journal of Sports Marketing and Sponsorship, Vol. 4 No. 3, pp. 2-12. https://doi.org/10.1108/IJSMS-04-03-2002-B002
Publisher
:Emerald Group Publishing Limited
Copyright © 2002 by Winthrop Publications Limited