The Elusive Fan Reinventing Sports in a Crowded Marketplace
Reviewed by
Paul Kitchin
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 April 2007
255
Citation
Kitchin, P. (2007), "The Elusive Fan Reinventing Sports in a Crowded Marketplace", International Journal of Sports Marketing and Sponsorship, Vol. 8 No. 3, pp. 75-76. https://doi.org/10.1108/IJSMS-08-03-2007-B008
Publisher
:Emerald Group Publishing Limited
Copyright © 2007 by Winthrop Publications Limited