Online marketing of professional sports clubs: engaging fans on a new playing field
Marilou Ioakimidis
(Lecturer, Department of Economics, National and Kapodistrian University of Athens)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 July 2010
3417
Citation
Ioakimidis, M. (2010), "Online marketing of professional sports clubs: engaging fans on a new playing field", International Journal of Sports Marketing and Sponsorship, Vol. 11 No. 4, pp. 2-13. https://doi.org/10.1108/IJSMS-11-04-2010-B002
Publisher
:Emerald Group Publishing Limited
Copyright © 2010 by Winthrop Publications Limited