Sponsorship: what's wrong with the word?
Michel Desbordes
(ISC School of Management, Paris, & University Paris Sud 11, France)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 April 2014
82
Citation
Desbordes, M. (2014), "Sponsorship: what's wrong with the word?", International Journal of Sports Marketing and Sponsorship, Vol. 15 No. 3, pp. 1-1. https://doi.org/10.1108/IJSMS-15-03-2014-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2014 by Winthrop Publications Limited