Endorsement by 'looks': measuring gender bias
Michel Desbordes
(Université Paris-Saclay, France)
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 July 2015
204
Citation
Desbordes, M. (2015), "Endorsement by 'looks': measuring gender bias", International Journal of Sports Marketing and Sponsorship, Vol. 16 No. 4, pp. 1-2. https://doi.org/10.1108/IJSMS-16-04-2015-B001
Publisher
:Emerald Group Publishing Limited
Copyright © 2015 by Winthrop Publications Limited