A comparison of workplace-related labels in Switzerland

Abstract

Purpose

In Switzerland, the first and only Swiss quality label for systematic workplace health management (WHM) competes with a variety of national and international workplace-related labels for the attention of employers. The purpose of this paper is to compare the label “Friendly Work Space” (FWS) with ten other national and international workplace-related labels on the “Swiss label market” and to identify key success elements for the development and dissemination of WHM labels.

Design/methodology/approach

A literature review and qualitative analysis of publicly available documents were conducted. Information was obtained from providers or by the authors’ own research. A description of workplace-related labels is presented based on defined criteria and a typology classifying workplace-related labels available in Switzerland.

Findings

Workplace-related labels can be differentiated in terms of: deliberate registration vs non-requested selection, policy vs marketing approach and assessment vs survey-based analysis. In terms of sustainable dissemination, FWS is the most successful registration-based label in Switzerland regarding the number of employees and employers benefitting from the label. Therefore, it constitutes a best practice approach for developing and disseminating a WHM label.

Originality/value

To the authors’ knowledge, this study is the first to systematically analyse and compare a WHM with other workplace-related labels on a national market (supply and demand, quality, dissemination). The authors suggest a specific typology to describe the market. Recommendations are given to build up and successfully disseminate a WHM label on a national scale.

Citation

Gabathuler, M. and Kirschner, M. (2019), "A comparison of workplace-related labels in Switzerland", International Journal of Workplace Health Management, Vol. 12 No. 6, pp. 405-423. https://doi.org/10.1108/IJWHM-03-2019-0037