Households’ acceptance of affordable Islamic public-private housing co-operative model (IPHCM) in Malaysia

Abstract

Purpose

The purpose of this study is to examine the determinants influencing low- and middle-income households in accepting the Islamic public-private housing co-operative model (IPHCM) as an alternative to contemporary affordable public housing models in Malaysia.

Design/methodology/approach

Using self-administrated questionnaires, data are collected from low- and middle-income households dwelling in Programme Perumahan Rakyat projects in Kuala Lumpur and the state of Selangor. The study used the theory of planned behaviour (TPB) and used the partial least squares technique to examine the proposed hypothesised relationships.

Findings

The findings of this study suggest that subjective norm and perceived consumer religiosity is the most influential determinants affecting the behavioural intention of low- and middle-income households in accepting the IPHCM model. Attitude had a significantly positive relationship with households’ behavioural intentions towards accepting the IPHCM model.

Practical implications

The findings of this study can serve as a guideline for policymakers to understand the behavioural intention of low- and middle-income households in accepting newly developed models in affordable public housing space.

Originality/value

Behavioural aspects regarding the acceptance of affordable public housing models in Malaysia have yet to be profoundly explored in the literature. This study has extended the TPB by incorporating perceived consumer religiosity, in the affordable public housing domain, to analyse its effects on households’ acceptance of the IPHCM model.

Citation

Abdul Razak, D., Bilal, M. and Amin, H. (2021), "Households’ acceptance of affordable Islamic public-private housing co-operative model (IPHCM) in Malaysia", International Journal of Islamic and Middle Eastern Finance and Management, Vol. 14 No. 1, pp. 34-56. https://doi.org/10.1108/IMEFM-08-2019-0325