Guest editorial
Cheng Lu Wang
(Department of Marketing and Quantitative Analysis, University of New Haven, West Haven, Connecticut, USA)
Dorothy Yen
(Brunel Business School, Brunel University, London, UK)
Bradley R. Barnes
(The Hang Seng University of Hong Kong, Hong Kong)
International Marketing Review
ISSN: 0265-1335
Article publication date: 28 January 2021
Issue publication date: 12 February 2021
114
Citation
Wang, C.L., Yen, D. and Barnes, B.R. (2021), "Guest editorial", International Marketing Review, Vol. 38 No. 1, pp. 1-5. https://doi.org/10.1108/IMR-02-2021-384
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited