Guest editorial
International Marketing Review
ISSN: 0265-1335
Article publication date: 30 July 2020
Issue publication date: 3 July 2020
139
Citation
Jean, R.-J.B. and Kim, D. (2020), "Guest editorial", International Marketing Review, Vol. 37 No. 3, pp. 397-404. https://doi.org/10.1108/IMR-05-2020-380
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited