Understanding the relationships of critical factors to Facebook educational usage intention
Abstract
Purpose
The purpose of this paper is to conceptualise a framework that integrates information quality, system quality, function quality, and social influence based on the information system (IS) success model, to explore the relationship among these factors, which might be the key determinants of Facebook educational usage intention.
Design/methodology/approach
An internet survey was conducted to collect empirical data from 221 Facebook users on their experiences of using Facebook. This study applied structural equation modeling (SEM) to demonstrate the proposed model’s construct relations and multiple group analysis.
Findings
The results of this study show that social influence and information quality are critical and direct determinants that affect users’ continuous intention to use Facebook in learning; social influence also indirectly affect Facebook usage intention through the mediating effect of information quality. Except the path between social influence and usage intention in age subgroups, the relationships among these determining factors in the proposed model are stable, and there were no significant differences among gender subgroups and age subgroups examined using the multiple group comparison test.
Originality/value
The findings provide a better understanding of the IS success model that influences the Facebook educational usage intention for researchers and practitioners.
Keywords
Acknowledgements
Funding for this research work was partly supported by the National Science Council (NSC), Taiwan, under Grant numbers: NSC 101-2410-H-142-003-MY2 and NSC 102-2410-H-218-025. The authors thank Yi-En Ouyang, Yi-Lin Tzeng, and Chang-Ju Liu for their assistance in collecting data.
Citation
Wu, C.-H. and Chen, S.-C. (2015), "Understanding the relationships of critical factors to Facebook educational usage intention", Internet Research, Vol. 25 No. 2, pp. 262-278. https://doi.org/10.1108/IntR-11-2013-0232
Publisher
:Emerald Group Publishing Limited
Copyright © 2015, Emerald Group Publishing Limited