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Mainstreaming gender sensitivity in cash crop market supply chains: the role of CSR in Nigeria's oil producing communities

Joseph Ikechukwu Uduji (Department of Marketing, University of Nigeria, Nsukka, Nigeria)
Nduka Vitalis Elda Okolo-Obasi (Institute for Development Studies, University of Nigeria, Nsukka, Nigeria)
Justitia Odinaka Nnabuko (Department of Marketing, University of Nigeria, Nsukka, Nigeria)
Geraldine Egondu Ugwuonah (Department of Marketing, University of Nigeria, Nsukka, Nigeria)
Josaphat Uchechukwu Onwumere (Department of Banking and Finance, University of Nigeria, Nsukka, Nigeria)

Journal of Agribusiness in Developing and Emerging Economies

ISSN: 2044-0839

Article publication date: 17 April 2024

2

Abstract

Purpose

The purpose of this paper is to critically examine the multinational oil companies’ (MOCs) corporate social responsibility (CSR) initiatives in Nigeria. Its special focus is to investigate the impact of the global memorandum of understanding (GMoU) on mainstreaming gender sensitivity in cash crop market supply chains in the Niger Delta region of Nigeria.

Design/methodology/approach

This paper adopts an explanatory research design with a mixed method to answer the research questions and test the hypotheses. A total of 1,200 rural women respondents were sampled across the Niger Delta region.

Findings

Results from the use of a combined logit model and propensity score matching indicate a significant relationship between the GMoU model and mainstreaming gender sensitivity in cash crop market supply chains in the Niger Delta.

Research limitations/implications

This study implies that MOCs’ CSR interventions that improve women’s access to land and encourage better integration of food markets through improved roads and increased mobile networks would enable women to engage in cash crop production.

Social implications

This implies that improving access to credit through GMoU cluster farming targeted at female farmers would improve access to finance and extension services for women in cash crop production in the Niger Delta.

Originality/value

This research contributes to the gender debate in the agricultural value chain from a CSR perspective in developing countries and is rational for demands for social projects by host communities. It concludes that businesses have an obligation to help solve problems of public concern.

Keywords

Acknowledgements

The authors are indebted to the editor and reviewers for constructive comments.

Citation

Uduji, J.I., Okolo-Obasi, N.V.E., Nnabuko, J.O., Ugwuonah, G.E. and Onwumere, J.U. (2024), "Mainstreaming gender sensitivity in cash crop market supply chains: the role of CSR in Nigeria's oil producing communities", Journal of Agribusiness in Developing and Emerging Economies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JADEE-09-2023-0228

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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