University social responsibility: the present and future trends based on bibliometric analysis
Journal of Applied Research in Higher Education
ISSN: 2050-7003
Article publication date: 30 August 2023
Abstract
Purpose
The purpose of this study is to review university social responsibility (USR) using a well-known quantitative approach of bibliometric analysis. Compared to corporate social responsibility (CSR), USR is in its infancy stage, requiring further exploration of its meaning and impact toward higher education institutions (HEIs).
Design/methodology/approach
A total of 306 publications and 9,530 cited references were retrieved from the Web of Science database. Bibliographic coupling analysis was applied to uncover present themes, while co-word analysis was used to predict future trends.
Findings
Findings suggested that themes are centralized toward the impact of USR on HEIs. USR is important for HEIs to attain excellence in today's challenging business environment.
Research limitations/implications
USR could develop HEIs into world-renowned institutions by establishing a good reputation and engaging with the broader community, locally and internationally. USR is regarded as HEIs' new value proposition in marketing its brand within the competitive environment in higher education.
Originality/value
This study is the first that reviews USR by extracting the knowledge structure and providing visualization on the implicit themes of the subject interest.
Keywords
Acknowledgements
Universiti Malaysia Pahang Al-Sultan Abdullah Fundamental Research Grant. UMPSA Grant no: RDU220357
Citation
Fauzi, M.A., Abdul Wahab, N., Ahmad, M.H. and Abidin, I. (2023), "University social responsibility: the present and future trends based on bibliometric analysis", Journal of Applied Research in Higher Education, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JARHE-03-2023-0110
Publisher
:Emerald Publishing Limited
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