Embracing green supply chain collaboration through technologies: the bridging role of advanced manufacturing technology

Abstract

Purpose

The implementation of green collaboration has evolved from the interfirm level to the supply chain level, which requires more participation in information and manufacturing technologies. Despite many efforts to green supply chain collaboration (GSCC), the research on how to enhance it from a technological perspective remains unclear. Thus, this study aims to address this gap by exploring how to enhance green supplier, internal and customer collaboration through using information technology (IT) and advanced manufacturing technology (AMT), which further accelerates environmental and economic performance.

Design/methodology/approach

This study was conducted based on survey data collected from 213 manufacturing firms from different industries. The direct effects of the conceptual model were tested using the method of structural equation modeling (SEM), whereas the bootstrapping method tested the mediation effects of AMT between IT and GSCC.

Findings

The results show that green supplier collaboration (GSC) is significantly associated with environmental performance, while green customer collaboration (GCC) is positively related to economic performance. Green internal collaboration not only enhances green supplier and customer collaboration but also boosts environmental and economic performance. IT directly improves green internal collaboration but is negatively related to GSC and insignificantly related to GCC. However, AMT not only enhances green internal, supplier and customer collaboration but also mediates the relationship between IT and green supplier and customer collaboration.

Originality/value

This study offers comprehensive and novel insights into GSCC from a technological perspective, giving rise to meaningful contributions to green practices for both scholars and practitioners.

Citation

Akhtar, F., Huo, B. and Wang, Q. (2023), "Embracing green supply chain collaboration through technologies: the bridging role of advanced manufacturing technology", Journal of Business & Industrial Marketing, Vol. 38 No. 12, pp. 2626-2642. https://doi.org/10.1108/JBIM-01-2022-0051