Network change processes for environmental practices

Abstract

Purpose

The purpose of this study is to develop an understanding of how change in environmental practices occurs in business networks. The study examines what types of network change processes occur in bringing about environmental change. Further, the basic change process theory types (life-cycle, teleology, dialectics and evolution) involved in the change processes are analyzed.

Design/methodology/approach

A multiple, embedded, network case study was undertaken in the Australian agrifood sector, focusing on the pork and dairy industries.

Findings

Change was found to occur through the interaction of multiple network processes operating simultaneously and sequentially over time. Thirteen network process categories were identified, grouped further into legislative, business case and altruistic overarching motivations. Legislative change processes emphasize the need for continued government intervention through enforced legislation. Teleology and dialectics were common at the beginning of many change processes, followed by life-cycle theory types.

Originality/value

The study brings together change process conceptualizations from prior unconnected literatures into a comprehensive change process categorization framework. Examining changes in the activity dimension adds to network dynamics literature previously focusing on changes in the actor and resource dimensions. Contributions are made to processual research methods by theoretically and empirically clarifying connections between events, activities and processes. Analyzing the underlying change process theory types at the network level adds to both management and business network literature. Finally, the study answers calls to study sustainability issues at a network level.

Citation

Bayne, L., Purchase, S. and Soutar, G.N. (2021), "Network change processes for environmental practices", Journal of Business & Industrial Marketing, Vol. 36 No. 10, pp. 1832-1845. https://doi.org/10.1108/JBIM-02-2020-0094