The social-political roles of NGOs: a study on a triadic business network

Abstract

Purpose

This study examines the institutional setting and decision-making structures among key industry actors in the Malaysian housing industry, using the IMP network approach and institutional theory as theoretical lenses. The purpose of this study is to uncover the role of NGOs, housing developers and the government at a collective level within a highly regulated housing market. This study uses “relationships” as the unit of analysis, focusing on triadic interactions of NGOs, housing developers and the government.

Design/methodology/approach

This study applies the qualitative case-study-research approach, using 20 in-depth interviews from the purposefully selected industry actors within the housing market, online observations and documents.

Findings

The findings suggest that NGOs play an influential role in housing-industry interactions and outcomes. In particular, the Real Estate and Housing Developers Association can influence the members’ decisions through supportive and disruptive actions.

Originality/value

This study contributes to our understanding of how NGOs interact with their regulator and housing developers and how these three parties co-evolve and respond to institutional demands in a housing market that is bound by a highly restricted housing policy. By understanding how actors interact within a network and how it affects each other’s decision, it may assist policymakers in formulating policies that can improve market efficiency. It also aids businesses in formulating their collective strategies.

Citation

Cheah, C.W. (2019), "The social-political roles of NGOs: a study on a triadic business network", Journal of Business & Industrial Marketing, Vol. 34 No. 5, pp. 994-1004. https://doi.org/10.1108/JBIM-05-2018-0146