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Trust and commitment as mediators between economic and non-economic satisfaction in manufacturer-supplier relationships

Carlos Ferro (Vigo University, Vigo, Spain)
Carmen Padin (Vigo University, Vigo, Spain)
Göran Svensson (Department of Marketing, Oslo School of Management, Oslo, Norway)
Janice Payan (Department of Marketing, University of Northern Colorado, Greeley, Colorado, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 February 2016

1851

Abstract

Purpose

The purpose of this paper is to test a research model in which trust and commitment are mediators between economic and non-economic satisfaction.

Design/methodology/approach

The sample for this study comprises a total of 600 small and medium-sized Spanish enterprises from various industrial sectors. A total of 259 usable questionnaires were returned, generating a response rate of 43.2 per cent. The research model is tested with structural equation modeling using AMOS-software.

Findings

The empirical findings regarding the studied business relationships confirm the independence between economic and non-economic satisfaction, and the mediating role of trust and commitment. Furthermore, the findings confirm that there is no direct cause–effect relationship between economic and non-economic satisfaction.

Research limitations/implications

Numerous inter-organizational studies have tested satisfaction as two separate constructs (economic and non-economic satisfaction). This study goes further by positioning economic satisfaction as a precursor to other more relationship-oriented constructs and outcomes (trust–commitment and, in turn, non-economic or relational satisfaction).

Practical implications

Managers should consider economic and non-economic satisfaction as two separate aspects of relationship quality in business relationships. Furthermore, although these aspects appear to be connected, managers should take them into consideration with respect to the levels of trust and commitment involved in business relationships. Managers should be aware that the level of economic satisfaction is an influential precursor to the levels of trust and commitment that in turn impact on the level of non-economic satisfaction as an outcome.

Originality/value

This study makes a threefold contribution to existing theory and research. First, it tests the constructs of economic and non-economic satisfaction, indicating satisfactory validity and reliability. Second, it provides empirical support that there is no direct relationship between economic and non-economic satisfaction. Third, the empirical findings also indicate satisfactory validity and reliability, indicating that the constructs of trust and commitment are moderators between economic and non-economic satisfaction.

Keywords

Citation

Ferro, C., Padin, C., Svensson, G. and Payan, J. (2016), "Trust and commitment as mediators between economic and non-economic satisfaction in manufacturer-supplier relationships", Journal of Business & Industrial Marketing, Vol. 31 No. 1, pp. 13-23. https://doi.org/10.1108/JBIM-07-2013-0154

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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