The moderating effect of supply chain collaboration on servitization

Abstract

Purpose

Supply chain collaboration (SCC) is an important element that contributes to enhanced performance. Nonetheless, there is still a need to understand its role in servitization implementation and outcomes. This study aims to address this gap by looking at the impact of SCC on servitization and performance when considering service levels (base, intermediate and advanced).

Design/methodology/approach

Following a quantitative research design, data were collected from firms in pharmaceutical sector.

Findings

Moderation effects were tested. Results suggest that SCC is a crucial moderator when it comes to the influence of service levels on servitization consequences and performance, particularly to advanced and intermediate services.

Originality/value

This study contributes to the literature by providing further empirical evidence of the impact of intermediate and advanced services shedding light into the moderating role of SCC.

Citation

Ruiz-Alba, J.L., Soares, A. and Rodríguez-Molina, M.A. (2023), "The moderating effect of supply chain collaboration on servitization", Journal of Business & Industrial Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBIM-07-2022-0335