Shelby D. Hunt: a retrospection on the importance, origins, and development of research programs

Abstract

Purpose

The purpose of this paper is to provide a retrospection on the importance, origins and development of the research programs in the author’s career.

Design/methodology/approach

The study uses an autobiographical approach.

Findings

Most of the articles, research monographs and books that constitute this research and publishing efforts can be categorized into seven distinct, but related, research programs: channels of distribution; marketing theory; marketing’s philosophy debates; macromarketing and ethics; relationship marketing; resource-advantage theory; and marketing management and strategy. The value system that has guided these research programs has been shaped by specific events that took place in the author’s formative years. This essay chronicles these events and the origins and development of the seven research programs.

Originality/value

Chronicling the importance, origins and development of the seven research programs will hopefully motivate and assist other scholars in developing their own research programs.

Citation

Hunt, S.D. (2019), "Shelby D. Hunt: a retrospection on the importance, origins, and development of research programs", Journal of Historical Research in Marketing, Vol. 11 No. 1, pp. 74-116. https://doi.org/10.1108/JHRM-11-2018-0056