Extending the theory of planned behavior to explain the role of awareness in accepting Islamic health insurance (takaful ) by microenterprises in northwestern Nigeria
Journal of Islamic Accounting and Business Research
ISSN: 1759-0817
Article publication date: 8 July 2019
Abstract
Purpose
Nigeria is a country with very low health insurance coverage, with only 3 per cent of its population in the public and private sector covered by conventional health insurance. This made it possible for the exploration of alternative methods of insurance in Muslim dominated northwestern Nigeria. Thus, this paper aims to extend the theory of planned behavior to understand the role of awareness in the acceptance of Islamic health insurance (takaful) among microenterprises in northwestern Nigeria.
Design/methodology/approach
The methodology used was a purely quantitative survey with data collected from seven states that form the northwestern Nigeria.
Findings
The findings revealed that attitude, social influence and perceived behavioral control have a significant direct influence on takaful acceptance intention among microenterprises in northwestern Nigeria, while awareness does not. It was also discovered that awareness of takaful moderates the influences of social influence and perceived behavioral control on takaful acceptance intention, but it failed to moderate the influence of attitude on takaful acceptance intention in the same context.
Research limitations/implications
The implication is that despite the acceptance intention more awareness is required to enlarge the takaful market in the region. The study contributes to the theories of reasoned action and planned behavior through the integration of awareness as a moderator.
Originality/value
The work is pioneering, extent literature in the area of takaful failed in investigating the role of awareness as a moderating variables in Nigeria where much awareness of the concept is desirable.
Keywords
Acknowledgements
The authors would like to acknowledge the funding of this research by Nigerian Tertiary Education Trust Fund (TETFUND) under the Institutional Based Research Grant allocation to the Jigawa State Polytechnic, Dutse-Nigeria.
Citation
Kazaure, M.A. (2019), "Extending the theory of planned behavior to explain the role of awareness in accepting Islamic health insurance (
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited