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Fostering innovation capability and sustainable innovation in halal industry: the role of halal entrepreneurs’ success

Mohamed Salaheldeen (Fakulti Ekonomi dan Muamalat, Universiti Sains Islam Malaysia, Nilai, Malaysia and Faculty of Commerce, Menoufia University, Shebin El-Kom, Egypt)
Mohamed Battour (Management Department, College of Business Administration, University of Sharjah, Sharjah, United Arab Emirates and Faculty of Commerce, Tanta University, Tanta, Egypt)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 1 September 2023

Issue publication date: 19 February 2024

429

Abstract

Purpose

This study aims to conceptualize and investigate the relationships between halal entrepreneurial success, innovation capability and sustainable innovation in the halal industry.

Design/methodology/approach

Both integrative and generative approaches are combined to move forward from the literature to a theoretical contribution. The paper presents a model that relates halal entrepreneurial success to innovation capability and sustainable innovation. A purposive sample of 340 Malaysian halal entrepreneurs is used to test the conceptualized model. The partial least square technique was then used to assess the structural model.

Findings

The results disclosed that halal entrepreneurial success is positively related to both innovation capability and sustainable innovation. Also, the innovation capability mediates the relationship between halal entrepreneurial success and sustainable innovation.

Originality/value

This research conceptualized and examined a novel model that assesses the relationships between halal entrepreneurial success, innovation capability and sustainable innovation in the halal industry.

Keywords

Acknowledgements

Since acceptance of this article, the following author has updated their affiliation: Mohamed Battour is at the College of Business Administration, A’Sharqiyah University, Ibra, Oman.

Citation

Salaheldeen, M. and Battour, M. (2024), "Fostering innovation capability and sustainable innovation in halal industry: the role of halal entrepreneurs’ success", Journal of Islamic Marketing, Vol. 15 No. 3, pp. 777-799. https://doi.org/10.1108/JIMA-12-2022-0323

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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