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A public goods model of outcomes from online knowledge sharing mediated by mental model processing

Ronald E. Rice (University of California Santa Barbara, Santa Barbara, California, USA)
Marni Heinz (Salesforce.com Inc, San Francisco, California, USA)
Ward van Zoonen (ASCoR, University of Amsterdam, Amsterdam, The Netherlands)

Journal of Knowledge Management

ISSN: 1367-3270

Article publication date: 7 December 2018

Issue publication date: 23 January 2019

986

Abstract

Purpose

This study aims to take a public goods approach to understand relationships between collecting and contributing knowledge to an online knowledge sharing portal (KSP), mental model processing and outcomes at the individual and collective levels.

Design/methodology/approach

This study reports on a survey (N = 602) among tax professionals, examining the perceived individual and collective benefits and costs associated with collecting and contributing knowledge. Hypotheses were tested using structural equation modeling.

Findings

Collecting and contributing knowledge led to considerable mental model processing of the knowledge. That in turn significantly influenced (primarily) individual and (some) collective costs and benefits. Results varied by the kinds of knowledge sharing. Whether directly from knowledge sharing, or mediated through mental modeling, the perceived costs and benefits may be internalized as an individual good rather than being interpreted at the collective level as a public good.

Research limitations/implications

The study is situated in the early stages of a wiki-type online KSP. A focus on the learning potential of the system could serve to draw in new users and contributors, heightening perceptions of the public goods dimension of a KSP.

Practical implications

A focus on the learning potential of the system could serve to draw in new users, and thus the number of subsequent contributors, heightening perceptions of the collective, public goods dimension of a KSP.

Originality/value

This study explores how knowledge sharing and mental model processing are directly and indirectly associated with individual and collective costs and benefits. As online knowledge sharing is both an individual and public good, costs and benefits must be considered from both perspectives.

Keywords

Acknowledgements

The authors would like to thank the organizational contact, the stakeholder interviewees and the many survey respondents for their participation. The authors also thank Bart Van den Hooff for his suggestions and access to his surveys and Samer Faraj and Ann Majchrzak for their prior discussions about many of the concepts and measures used in this study.

Citation

Rice, R.E., Heinz, M. and van Zoonen, W. (2019), "A public goods model of outcomes from online knowledge sharing mediated by mental model processing", Journal of Knowledge Management, Vol. 23 No. 1, pp. 1-22. https://doi.org/10.1108/JKM-06-2018-0360

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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