Developing responsible management in the Middle East and North Africa region: reviewing PRME progress

Abstract

Purpose

Reflecting emerging concerns about Principles of Responsible Management Education’s (PRME's) reach beyond the West, the authors provide an analysis of its contribution to responsible management development in the Middle East and North Africa (MENA) region.

Design/methodology/approach

Drawing on 18 PRME MENA signatories' Sharing Information on Progress Reports, the authors examine levels of engagement with PRME, as well the practices used in the region to progress its six principles. The authors examine the depth of integration based on Rusinko's (2010) typology and its success in addressing local responsible management challenges.

Findings

The analysis revealed modest levels of engagement with PRME in MENA. Consistent with other regions, for those actively participating, the authors identified a wide variation in PRME responses. First, the authors found wide variation in the interpretation of the six principles. Second, the authors found a diversity of practices, especially the extent to which efforts were linked to progressing local management challenges. Third, the authors also found variability relating to the depth of PRME's integration into the curricular of MENA signatories with, most displaying Ruskino's (2010) narrower approaches.

Originality/value

The authors address calls to understand the contribution of PRME beyond Western contexts and offer suggestions for how PRME can be strengthened to facilitate responsible management development in MENA.

Citation

Goumaa, R., Hay, A. and El Ayouby, L. (2023), "Developing responsible management in the Middle East and North Africa region: reviewing PRME progress", Journal of Management Development, Vol. 42 No. 4, pp. 277-296. https://doi.org/10.1108/JMD-01-2023-0019