Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty
Journal of Management Development
ISSN: 0262-1711
Article publication date: 13 April 2023
Issue publication date: 24 August 2023
Abstract
Purpose
The main aim of this work is to design a model in which service quality receives satisfaction and trust and they have influence on happiness and loyalty.
Design/methodology/approach
A SEM-PLS model is designed to explain the happiness of athletes. This is tested through a survey of Spanish karate federates. The sample proposes 693 responses are collected.
Findings
The results indicate that service quality has a strong positive influence on satisfaction and trust, and it has an indirect influence on happiness and loyalty of the Spanish karate federates.
Research limitations/implications
This article contributes to the literature increasing the knowledge of the variables that have positive influence, as antecedents of happiness and loyalty in karate federations.
Practical implications
The results of this study can help the decision-making of the governing boards of sports federations so they will be more aware of the strategies that promote the happiness and loyalty of the athlete.
Originality/value
One of the original contributions of this work is that the model shows the loyalty, happiness, trust and satisfaction as a result of quality services.
Keywords
Acknowledgements
The authors are grateful to the Spanish Regional Karate Federations, especially to the Madrid Karate Federation, for all their collaboration in the development of this research.
Citation
Cuesta-Valiño, P., Loranca-Valle, C., Núñez-Barriopedro, E. and Penelas-Leguía, A. (2023), "Model based on service quality, satisfaction and trust, the antecedents of federated athletes' happiness and loyalty", Journal of Management Development, Vol. 42 No. 6, pp. 501-513. https://doi.org/10.1108/JMD-02-2023-0056
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited