Citation
Pillania, R. (2014), "Business research in India", Journal of Management Development, Vol. 33 No. 2. https://doi.org/10.1108/JMD-12-2013-0158
Publisher
:Emerald Group Publishing Limited
Business research in India
Article Type: Guest editorial From: Journal of Management Development, Volume 33, Issue 2.
We are in the knowledge economy and research has a key role in increasing the knowledge base and has gained increased significance. India is one of the fastest growing economies and the role and significance of India in the global economy is continuously increasing. Business research has an important role in the Indian growth story. Contributions were invited on various aspects of business research in India which got good response and finally six papers are selected for publication in this special issue.
The first paper “Business research in India” undertakes a multi-disciplinary review of literature on business research in India. It identifies the key disciplines, journals, articles, authors and institutions on business research in India.
The second paper “Importance and performance of managerial training in Indian companies – an empirical study” compares the importance and performance of managerial training in India among different industrial sectors and concludes that Indian origin organizations fall short in terms of importance given and performance of training function compared to multinational companies. Further, it is found that service companies have an edge over manufacturing companies in terms of importance and performance of training.
The third paper “Equality in the workplace: a study of gender issues in Indian organizations” explores gender issues like gender stereotype, gender discrimination, and sexual harassment in the context of Indian environment. Results elucidate seven job-related factors (infrastructure, HR functions, organizational climate, legal pursuit, empowerment, training and development, and ethical concerns) and two individual factors (interpersonal and mindset) that are considered essential for women employees in Indian organizations.
The fourth paper “Improving unsustainable livelihood through marketing interventions: a case on rickshaw-puller's” proposes a new marketing intervention scheme targeted on financial and social uplifting of rickshaw pullers in Southeast Asian countries, especially India. The scheme is focussed on training the partially educated but unskilled individuals to become small-scale entrepreneurs while maintaining their regular function of rickshaw pulling. It finds that suggest that rickshaw pullers have three distinct strategic advantages of literacy, access, and mobility which makes them a potent resource for marketing intervention.
The fifth paper “Poverty alleviation through CSR in the Indian construction industry” explores the CSR strategies of transnational corporations regarding their impact on poverty alleviation within the construction industry in India. The paper suggests that the construction industry still needs to gear its core business toward business models that enhance the housing conditions of the poor and to improve the general social conditions within this industry.
The sixth paper “Green management: the state of practice, research, teaching, training and consultancy in Indian business schools” studies the green management practices and research, teaching, training, and consulting in green management in Indian business schools. The findings are not encouraging and Indian business schools need give more attention to the subject of green management both in theory and practice.
We sincerely believe that this special issue will make a contribution to the field of business research in Indian context.
Rajesh Pillania
Management Development Institute, Gurgaon, India