Awkward ethnography: an untapped resource in organizational studies
Journal of Organizational Ethnography
ISSN: 2046-6749
Article publication date: 11 December 2020
Issue publication date: 22 March 2021
Abstract
Purpose
This article explores the analytical gains of what we refer to as “awkward ethnography.” How might our understanding of organizational phenomena benefit from those unexpected moments when our observations are laughed at, when our questions cause discomfort, or when we feel like a failure? While such instances seem to be an inherent aspect of organizational ethnography, they are often silenced or camouflaged by claims of intentionality. This article takes the opposite approach, arguing for the analytical value of awkwardness.
Design/methodology/approach
The authors draw on their respective ethnographic fieldwork in the Danish and Swedish armed forces. Based on observations, participation and interviews in two military units, the analysis focuses on situations that rarely find their way into final research publications. These will be explored as analytically productive material that can provide crucial insights into the organizational context studied.
Findings
The authors’ analysis demonstrates that awkward situations that arise during ethnographic work not only bring about unforeseen insights; they also enable vital analytical opportunities for discovering silent knowledge in the organization which researchers might otherwise not have considered to inquire about or understood the gravity of.
Research limitations/implications
Implied in the suggested methodological approach for ethnographers is an acceptance of awkward situations as productive encounters. This means doing away with ideals for (ethnographic) knowledge production steered by notions of objectivity, instead embracing the affective dimensions of fieldwork.
Originality/value
This research addresses a key, and often silenced, aspect of ethnographic fieldwork, and stresses the unique value of the unintended and unexpected when doing ethnography.
Keywords
Acknowledgements
The authors would like to thank the editors of this special issue for giving us the chance to contribute to this exciting discussion and the two anonymous reviewers for giving us valuable input. Equally, the authors want to give thanks to colleagues at Tema Genus, Linköping University, who have provided valuable input on an earlier version of this manuscript. The authors are grateful to Laurice Karkaby for offering her language editing expertise.The ethnographic work described in this article has been carried out during our respective PhD studies at the University of Copenhagen (Sløk-Andersen) and Linköping University (Persson); both positions funded by the host university. While writing and publishing this article, the authors’ work has been funded by NordForsk (grant no. 88041).
Citation
Sløk-Andersen, B. and Persson, A. (2021), "Awkward ethnography: an untapped resource in organizational studies", Journal of Organizational Ethnography, Vol. 10 No. 1, pp. 65-78. https://doi.org/10.1108/JOE-09-2020-0036
Publisher
:Emerald Publishing Limited
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