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Qualitative Consumer & Marketing Research

Anne-Flore Maman Larraufie (SémioConsult, Paris, France)

Journal of Product & Brand Management

ISSN: 1061-0421

Article publication date: 18 August 2014

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Citation

Maman Larraufie, A.-F. (2014), "Qualitative Consumer & Marketing Research", Journal of Product & Brand Management, Vol. 23 No. 4/5, pp. 375-376. https://doi.org/10.1108/JPBM-07-2013-0359

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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