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Bracing community in rural coworking: emerging trends and categories

José Ignacio Sánchez-Vergara (Centre for Workplace Research (CWER), Prague University of Economics and Business, Prague, Czech Republic and Business Management Department, Universitat Rovira i Virgili, Reus, Spain)
Marko Orel (Centre for Workplace Research (CWER), Prague University of Economics and Business, Prague, Czech Republic)
Valeria Ferreira (Business Management Department, Universitat Rovira i Virgili, Reus, Spain)
Andrej Rus (Research Center for Strategy and Governance, Faculty of Social Sciences, University of Ljubljana, Ljubljana, Slovenia)

Journal of Place Management and Development

ISSN: 1753-8335

Article publication date: 21 December 2023

65

Abstract

Purpose

The objective of this study is to explore the concept of rural coworking in the scientific literature and examine how it generates community narratives based on the value of space and business practices. This study aims to contribute to the understanding of rural coworking as a driver of participation and relationships among diverse stakeholders.

Design/methodology/approach

To identify and analyse trends and categories in rural coworking studies, understand the concept of rural coworking and how community narratives have been focused, the authors carried out a systematic literature review following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) tool. The review was performed using Scopus, obtaining 22 papers.

Findings

The findings reveal that rural coworking is on definition, but it emphasises the role of community as a main actor in its consolidation. On the other hand, rural coworking is seen as an opportunity to create impactful new business strategies through space regeneration and revitalisation. Management perspectives prevail in this research field, highlighting the role of public administrations, entrepreneurs and policymakers, and their capacities to build a business environment to enhance coworking activity.

Originality/value

The paper establishes conceptual categories and research trends in the rural coworking literature, and how its actors have a strategic importance in defining their own practices and narratives. The interrelationship between coworking activity and local business development is continually seen as an opportunity for growth, so this paper will have value for rural coworking planners and consultants in non-urban areas.

Keywords

Acknowledgements

Funding: This study has received funding from the EU’s NextGeneration programme, the Ministry of Universities of Spain and the Universitat Rovira i Virgili, under the Recovery, Transformation and Resilience Plan (programme Margarita Salas).

Citation

Sánchez-Vergara, J.I., Orel, M., Ferreira, V. and Rus, A. (2023), "Bracing community in rural coworking: emerging trends and categories", Journal of Place Management and Development, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JPMD-06-2023-0065

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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