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Reviewing the role of cultural and creative industries in developing an urban cultural policy platform in Rasht city, Iran

Maryam Pourzakarya (School of Architecture, College of Fine Arts, University of Tehran, Tehran, Iran)
Somayeh Fadaei Nezhad Bahramjerdi (Department of Architectural and Urban Heritage Conservation, School of Architecture, College of Fine Arts, University of Tehran, Tehran, Iran)

Journal of Place Management and Development

ISSN: 1753-8335

Article publication date: 11 October 2022

Issue publication date: 21 April 2023

177

Abstract

Purpose

In spite of controversies in academia, various nations around the world have been propounding the importance of cultural and creative industries (CCIs) as the driving force in economic growth and development strategies. Accordingly, this research aims to understand how these industries could contribute to forming a cultural and creative policy scheme in an urban context that is structured based on local cultural assets.

Design/methodology/approach

The case analysis of Rasht city, a UNESCO Creative City, assesses the planning policies from the national to the regional level to determine the cultural policy planning platform of Creative Rasht in four phases of urban cultural resources, municipal objectives, festival urban branding and the role of stakeholders, which are fashioned by the integrated cultural identity and sustainable city. This is followed by semi-structured interviews with experts and young researchers in the field of culture-led urban regeneration to evaluate different phases of the policy planning process.

Findings

By means of the qualitative method and ethnographic research, this paper argues that managerial regulations for local cultural industries contribute not only to the reinforcement of cultural resources but also to urban cultural sustainable development.

Originality/value

Building on empirical research, this paper attempts to argue the significant role of local CCIs alongside social values in creating a creative city platform, given the necessity for an urban cultural platform in Iran. It also emphasises the importance of local communities’ participation in the decision-making process and awareness-raising among different groups of stakeholders.

Keywords

Acknowledgements

This paper is a further research of the Maryam Pourzakarya’s master thesis with the topic on “Regeneration of Historical Places as Cultural and Creative Quarters, Case Study: Caravanserais’ Complex of Rasht Great Bazaar”, carried out at the University of Tehran, Iran, under the supervision of Dr Fadaei Nezhad.

Citation

Pourzakarya, M. and Fadaei Nezhad Bahramjerdi, S. (2023), "Reviewing the role of cultural and creative industries in developing an urban cultural policy platform in Rasht city, Iran", Journal of Place Management and Development, Vol. 16 No. 2, pp. 145-162. https://doi.org/10.1108/JPMD-09-2021-0087

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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