Empowering Jordanian women through entrepreneurship

Abstract

Purpose

A strong correlation has been found across several countries between women’s positions in society and economic development, suggesting that there is a relationship between women’s empowerment and countries’ economic development. Despite the impact women have in terms of economic activity and job creation, however, the role of women entrepreneurs is often underplayed and undervalued. Therefore, this paper aims to investigate the challenges women entrepreneurs face in Jordan to uncover ways to empower them.

Design/methodology/approach

This qualitative research used in-depth interviews with 15 women to investigate their perceptions regarding the challenges affecting their businesses. Semi-structured interviews were used to allow participants flexibility in expressing their views and experiences. The results from the interviews were analysed using NVIVO software to identify themes and categories.

Findings

It was found that women entrepreneurs in Jordan still face many challenges, primarily related to family responsibilities, networking and physical mobility.

Research limitations/implications

Recommendations for scholars and decision makers are presented to reduce the impact of the challenges faced by women entrepreneurs in Jordan.

Originality/value

This research contributes to the current entrepreneurial literature as it provides a deeper understanding of the experiences of women entrepreneurs in Jordan. Thus, it heeds the call for more research on women entrepreneurs in developing countries. In shedding light on the experiences of female entrepreneurs in Jordan, this paper provides strong arguments for challenging the traditional social perceptions regarding the roles of women.

Citation

Banihani, M. (2020), "Empowering Jordanian women through entrepreneurship", Journal of Research in Marketing and Entrepreneurship, Vol. 22 No. 1, pp. 133-144. https://doi.org/10.1108/JRME-10-2017-0047