Service research: progress toward interdisciplinary collaboration
ISSN: 0887-6045
Article publication date: 17 April 2020
Issue publication date: 19 June 2020
Abstract
Purpose
The purpose of this paper is to promote a broadened view of service research and to demonstrate a path for integrating interdisciplinary perspectives with services marketing.
Design/methodology/approach
Two major streams of service literature are reviewed, highlighting key conceptual developments in each. Through synthesis of prior literature, a research framework and agenda are developed.
Findings
The findings indicate that major service research areas have been extensively explored, yet service literature is fragmented on key concepts. This can make it challenging to collaborate across disciplines. This work develops a framework for integrating concepts across disciplines to foster more impactful work.
Originality/value
This work presents a unique framework for integrating interdisciplinary perspectives with services marketing. Moreover, a research agenda for the specific purpose of promoting collaboration across disciplines is presented.
Keywords
Citation
Hult, G.T.M., Walkowiak, T.A. and Beck, J.M. (2020), "Service research: progress toward interdisciplinary collaboration", Journal of Services Marketing, Vol. 34 No. 3, pp. 363-371. https://doi.org/10.1108/JSM-02-2019-0063
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited