Non-medical health centers – directions for service researchers

Abstract

Purpose

The purpose of this paper is to provide directions for research on non-medical health service and servicescapes by building off Rosenbaum’s study of social support for men at a resource center for testicular cancer.

Design/methodology/approach

This paper cites literature and introduces directions for future research.

Findings

This paper contains insights on non-medical health services and servicescapes, including the salience of social connection for coping, the need to connect with others who are experiencing the same health issue, the relevance of place and face-to-face contact, the role of leisure in drawing people together and the need to look at these environments critically.

Originality/value

This viewpoint provides insights to anyone interested in transformative service research, particularly those who apply this approach to study health-care services.

Citation

Glover, T.D. and Parry, D.C. (2019), "Non-medical health centers – directions for service researchers", Journal of Services Marketing, Vol. 33 No. 6, pp. 655-659. https://doi.org/10.1108/JSM-02-2019-0081