Editorial: the “nip and tuck” service framework: bright and dark side of beautification/modification services
ISSN: 0887-6045
Article publication date: 10 December 2021
Issue publication date: 13 January 2022
Abstract
Purpose
The purpose of this study is to propose a conceptual framework of beautification/modification services, to introduce the special issue on the topic “Mirror, Mirror on the Wall! Examining the Bright and Dark Side of Face and Body Beautification/Modification Services” and to provide a future research agenda.
Design/methodology/approach
Building on the available literature, the authors developed the “Nip and Tuck” service framework of beautification/modification services depicting the motives, benefits and outcomes while it identifies current industry trends.
Findings
The authors explore the antecedents and consequences (positive and negative) of consuming face and body beautification/modification services and integrate these in the “Nip and Tuck” service framework. In the framework, the authors acknowledge the critical role of new technologies such as augmented reality apps and the internet in enabling and transforming beautification/modification services into commodities. The framework also identifies the benefits consumers seek and derive from these services while it recognizes current trends that shape the industry. The authors conclude with a set of future research directions that arise from the framework and the papers in the special issue.
Practical implications
The attained insights are useful to managers of beautification and modification services seeking to understand and satisfy their customers’ needs while securing their well-being.
Social implications
Understanding the role of beautification and modification services in consumers’ well-being is essential for business managers and policymakers.
Originality/value
The authors propose a novel, “Nip and Tuck” framework of face and body beautification/modification services and its key antecedents and consequences while considering both their bright and dark sides.
Keywords
Acknowledgements
The Guest Editors of the Special Issue, Rodoula H. Tsiotsou and Phil Klaus, would like to thank the co-editors of JSM, Professor Rebekah Russell-Bennett and Professor Mark Rosenbaum, for their continuing support and guidance during the process of managing and preparing the special issue. They are especially grateful to Professor Mark Rosenbaum for suggesting this idea for a special issue. Moreover, they would like to express their gratitude to the authors and their coauthors for their courage and creativity in exploring themes previously understudied in services marketing. Also, they greatly appreciate the time and effort put forth by the numerous skilled reviewers to provide guidance to the authors.
Citation
Tsiotsou, R.H. and Klaus, P. (2022), "Editorial: the “nip and tuck” service framework: bright and dark side of beautification/modification services", Journal of Services Marketing, Vol. 36 No. 1, pp. 1-8. https://doi.org/10.1108/JSM-11-2021-0406
Publisher
:Emerald Publishing Limited
Copyright © 2021, Emerald Publishing Limited