The role of science fiction perception on innovator: integrating the theory of planned behavior and social support network theory

Abstract

Purpose

This study aims to explore the influence of science fiction on innovators and present a comprehensive model using the theory of planned behavior and social support theory to discuss the impact of science fiction on the intention of becoming an innovation worker.

Design/methodology/approach

Partial least squares structural equation modeling (PLS-SEM) was adopted in this study and responses were obtained from 244 Chinese innovators.

Findings

The results revealed the adequacy of the proposed model and the above-mentioned constructs in explaining innovation intention. Science fiction perception was found to influence the intention of becoming an innovation worker directly. Subjective norm, perceived behavioral control, and attitude directly influence the intention of becoming an innovation worker. Additionally, attitude is a mediator between science fiction perception and the intention of becoming an innovation worker. Moreover, social support network moderates the relationship between attitude and intention.

Originality/value

These results shed light on the mechanism by which science fiction influence innovators as well as provide critical managerial implications for policymakers and practitioners.

Citation

Zhang, J. and Liu, Z. (2023), "The role of science fiction perception on innovator: integrating the theory of planned behavior and social support network theory", Kybernetes, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/K-04-2023-0675