Getting acquainted with social networks and apps: Instagram’s instant appeal
Abstract
Purpose
The rise in the popularity of smartphone apps is hard to ignore. People are accessing information and connecting through social media on their smartphones at increasing rates.
Design/methodology/approach
This paper is a literature review.
Findings
Almost half of the total digital media time spent by US adults is spent on smartphone apps. Smartphone apps account for two-thirds of all growth in digital media engagement in the past two years, and those users spend the most time using social networking apps.
Originality/value
Photo apps were found to have some of the highest engagement in users, and the photo app Instagram is the second most used mobile app among US adults in the age group of 18-34 years.
Keywords
Citation
Anderson, K.E. (2016), "Getting acquainted with social networks and apps: Instagram’s instant appeal", Library Hi Tech News, Vol. 33 No. 3, pp. 11-15. https://doi.org/10.1108/LHTN-03-2016-0011
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited