Examining consumer's purchasing behavior of energy-efficient appliance through the lenses of theory of planned behavior and environmental factors
Management of Environmental Quality
ISSN: 1477-7835
Article publication date: 6 April 2022
Issue publication date: 6 July 2022
Abstract
Purpose
This study investigates consumer purchases of energy-efficient appliances (EEAs). The adoption of EEA would reduce the detrimental impact of the environment from the consumer behavioral perspective.
Design/methodology/approach
This study evaluates consumer purchase of EEA based on the theory of planned behavior (TPB), environmental factors, and consumer energy-efficient behavior (EEB). Applying partial least square structural equation modeling (PLS-SEM), 412 household respondents within the five regions in Malaysia were analyzed.
Findings
Findings depicted that EEB has a significant influence on intention to purchase and subsequently purchasing behavior of EEA. Similarly, the TPB variables were significant predictors of EEB and intention to purchase except for attitude. Meanwhile, among the environmental factors, only environmental awareness was significant.
Research limitations/implications
Implications include integrating educational programs through formal and informal measures. The former includes infusing within the mainstream educational system. On the other hand, the latter is through effective and captivating media communication.
Originality/value
The integration of EEB towards consumers' intention and behavior of purchasing EEAs.
Keywords
Acknowledgements
The authors would like to thank Universiti Malaysia Pahang Internal Research Grant for financial support (University reference RDU190393).
Citation
Harun, S.A., Fauzi, M.A. and Sulaiman, N.S. (2022), "Examining consumer's purchasing behavior of energy-efficient appliance through the lenses of theory of planned behavior and environmental factors", Management of Environmental Quality, Vol. 33 No. 5, pp. 1207-1225. https://doi.org/10.1108/MEQ-12-2021-0271
Publisher
:Emerald Publishing Limited
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