TBL dominant logic for sustainability in oriental businesses

Abstract

Purpose

This paper aims to examine the common denominators of measurement properties of a Triple Bottom Line (TBL) dominant logic for business sustainability through time and across business contexts.

Design/methodology/approach

The method was based on a quantitative approach and a questionnaire survey in corporate Taiwan with a response rate of 68.5%.

Findings

This article uncovers and fortifies common denominators through time between oriental and occidental business contexts.

Practical implications

The framework of TBL dominant logic for business sustainability establishes a toolbox for practitioners to examine economic, social and environmental elements as the marketing strategy in connection with business sustainability.

Social implications

This enables to validate the framework of TBL dominant logic for business sustainability in previous research. Multiple dimensions are validated through time and across business contexts.

Originality/value

This study contributes to existing theory and previous research by fortifying the framework of TBL-dominant logic for business sustainability. The twenty-dimensional framework demonstrates universal measurement properties through time and across oriental and occidental business contexts.

Citation

Lee, T.-R.(.-S., Lin, K.-H., Chen, C.-H., Otero-Neira, C. and Svensson, G. (2022), "TBL dominant logic for sustainability in oriental businesses", Marketing Intelligence & Planning, Vol. 40 No. 7, pp. 837-853. https://doi.org/10.1108/MIP-03-2022-0093