Corporate governance and brand performance
Abstract
Purpose
This investigation into listed companies at the Ho Chi Minh City Stock Exchange (HOSE) in Vietnam aims to discern whether such constructs as trust and ethics act as precursors for brand performance with the mediating role of corporate governance.
Design/methodology/approach
Three hundred and twelve responses returned from self-administered structured questionnaires relayed to 1,163 middle-level managers were dissected via ANOVAs and structural equation modelling.
Findings
From the findings emerged the interconnections between ethics of justice and calculation-based trust. Ethics of care, on the other hand, tends to cultivate knowledge-based trust and identification-based trust, which in turn positively impact corporate governance. The findings also paved the path from strong corporate governance to high brand performance.
Originality/value
From the findings of the study, the insight into the interconnection pattern of brand performance and its antecedents highlights the magnitude of ethics training program as well as the construction of knowledge-based trust, identification-based trust as well as strong corporate governance in optimizing brand performance in listed companies in Vietnam market.
Keywords
Citation
Trong Tuan, L. (2014), "Corporate governance and brand performance", Management Research Review, Vol. 37 No. 1, pp. 45-68. https://doi.org/10.1108/MRR-08-2012-0183
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited