Abstract
This article advocates that networking is an inherent tool of marketing that is wholly compatible with entrepreneurial decision-making characteristics in relation to marketing activities in SMEs.
Citation
Gilmore, A. and Carson, D. (1999), "Entrepreneurial Marketing by Networking", New England Journal of Entrepreneurship, Vol. 2 No. 2, pp. 31-38. https://doi.org/10.1108/NEJE-02-02-1999-B004
Publisher
:Emerald Publishing Limited
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