Strategic flexibility and SMEs: The role of information technology for managing internal and external relations

Abstract

The purpose of the current study was to assess the impact of information technology on strategic flexibility for small- and medium-sized enterprises (SMEs). Results of the study show that under conditions of low environmental dynamism, IT capabilities are associated with greater reactive strategic flexibility. Specifically, IT capabilities enabling the management of internal activities was significant. Under conditions of high environmental dynamism, IT capabilities are associated with greater proactive strategic flexibility. Specifically, IT capabilities enabling the management of competitor information was significant. Managerial as well as future research implications are discussed.

Citation

Callaway, S.K., Celuch, K. and Murphy, G.B. (2009), "Strategic flexibility and SMEs: The role of information technology for managing internal and external relations", New England Journal of Entrepreneurship, Vol. 12 No. 1, pp. 9-17. https://doi.org/10.1108/NEJE-12-01-2009-B001