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International students’ service quality evaluations towards Turkish universities

Zehra Bozbay (Department of Marketing, Istanbul University, Fatih, Turkey)
Fakhri Baghirov (Department of Marketing, Istanbul University, Fatih, Turkey)
Ye Zhang (Department of Business Administration, Universiti Teknologi Malaysia, Johor Bahru, Malaysia)
Amran Rasli (Department of Business Administration, Sumait University, Zanzibar, United Republic of Tanzania and Department of Business Administration, Universiti Teknologi Malaysia, Johor Bahru, Malaysia)
Meltem Karakasoglu (Department of Marketing, Istanbul University, Fatih, Turkey)

Quality Assurance in Education

ISSN: 0968-4883

Article publication date: 14 May 2020

Issue publication date: 14 July 2020

510

Abstract

Purpose

This paper aims to investigate international students’ perception and satisfaction towards Turkish universities’ service quality.

Design/methodology/approach

This paper used modified version of SERVQUAL questionnaire for education purpose to collect data. Data were collected from 168 international students studying in public and private universities in Turkey.

Findings

Based on findings of this study, there is negative gap between perception and expectation for all 35 items in questionnaire among international students.

Practical implications

This study adds on educational service quality literature in developing country, specifically in Turkey. Additionally, decision-makers, institutions, etc. can use findings of this study to overcome the dissatisfactions and difficulties faced by international students in Turkey.

Originality/value

This study fulfills identified need to study international students’ perception and satisfaction towards Turkish universities.

Keywords

Citation

Bozbay, Z., Baghirov, F., Zhang, Y., Rasli, A. and Karakasoglu, M. (2020), "International students’ service quality evaluations towards Turkish universities", Quality Assurance in Education, Vol. 28 No. 3, pp. 151-164. https://doi.org/10.1108/QAE-06-2019-0061

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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