To read this content please select one of the options below:

The challenge of “Big Data”: What does it mean for the qualitative research industry?

Colin Strong (GfK Technology UK, London, UK)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 2 September 2014

Downloads

2015

Citation

Strong, C. (2014), "The challenge of “Big Data”: What does it mean for the qualitative research industry?", Qualitative Market Research, Vol. 17 No. 4, pp. 336-342. https://doi.org/10.1108/QMR-10-2013-0076

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

Related articles