How e-readers have changed personal connections with books

Abstract

Purpose

Although the functional benefits of e-books have been discussed in the emerging literature on the e-reader platform, the hedonic/emotional aspects of e-book usage have not been explored. This study aims to explore the impact that e-readers have on consumers’ connections with books. Relying on self-concept theory and possessions as the extended self, the authors address the following two questions: What are the hedonic differences between e-books and printed books, and, if the functional benefits of e-books are so compelling, then why do some people still use printed books?

Design/methodology/approach

The researchers pursue a qualitative design through the use of semi-structured interviews, with a combination of base questions and follow-up questions tailored to the individual respondent.

Findings

The results reveal six primary themes: convenience, change, community, collection, connection and children. Within each, functional benefits are identified, confirming prior literature on these benefits, and hedonic/emotional themes emerge, revealing that e-readers are capable of changing consumers’ connections with books. Namely, while e-books offer functional benefits over printed books, consumers feel less connected to books read using an e-reader platform and prefer to purchase the printed versions of books that hold special meanings for them. These findings align with self-concept theory and indicate that printed books are an extension of the self, one that cannot be completely replaced by e-books.

Originality/value

This research adds to the emerging literature on e-books by demonstrating that e-readers have emotional implications for consumers as components of the self-concept/extended self. Prior literature has focused solely on the functional benefits associated with e-books but has not directly addressed the role of books in the self-concept.

Citation

Ketron, S. and Naletelich, K. (2016), "How e-readers have changed personal connections with books", Qualitative Market Research, Vol. 19 No. 4, pp. 433-452. https://doi.org/10.1108/QMR-10-2015-0078