Prelims

Multimodality, Meaning, and Institutions

ISBN: 978-1-78743-332-8, eISBN: 978-1-78743-331-1

ISSN: 0733-558X

Publication date: 30 November 2017

Citation

(2017), "Prelims", Höllerer, M.A., Daudigeos, T. and Jancsary, D. (Ed.) Multimodality, Meaning, and Institutions (Research in the Sociology of Organizations, Vol. 54B), Emerald Publishing Limited, Leeds, pp. i-x. https://doi.org/10.1108/S0733-558X2017000054B010

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited


Half Title Page

Multimodality, Meaning, and Institutions

Series Page

Research in the Sociology of Organizations

Series Editor: Michael Lounsbury

Volume 36: The Garbage Can Model of Organizational Choice – Looking Forward at Forty
Volume 37: Managing ‘Human Resources’ by Exploiting and Exploring People’s Potentials
Volume 38: Configurational Theory and Methods in Organizational Research
Volume 39a: Institutional Logics in Action, Part A
Volume 39b: Institutional Logics in Action, Part B
Volume 40: Contemporary Perspectives on Organizational Social Networks
Volume 41: Religion and Organization Theory
Volume 42: Organizational Transformation and Scientific Change: The Impact of Institutional Restructuring on Universities and Intellectual Innovation
Volume 43: Elites on Trial
Volume 44: Institutions and Ideals: Philip Selznick’s Legacy for Organizational Studies
Volume 45: Towards a Comparative Institutionalism: Forms, Dynamics and Logics Across the Organizational Fields of Health and Higher Education
Volume 46: The University Under Pressure
Volume 47: The Structuring of Work in Organizations
Volume 48A: How Institutions Matter!
Volume 48B: How Institutions Matter!
Volume 49: Multinational Corporations and Organization Theory: Post Millennium Perspectives
Volume 50: Emergence
Volume 51: Categories, Categorization and Categorizing: Category Studies in Sociology, Organizations and Strategy at the Crossroads
Volume 52: Justification, Evaluation and Critique in the Study of Organizations: Contributions from French Pragmatist Sociology
Volume 53: Structure, Content and Meaning of Organizational Networks: Extending Network Thinking

Title Page

Research in the Sociology of Organizations Volume 54B

Multimodality, Meaning, and Institutions

Edited By

Markus A. HÖllerer

WU Vienna, Austria & UNSW Sydney, Australia

Thibault Daudigeos

Grenoble Ecole de Management, France

Dennis Jancsary

WU Vienna, Austria

United Kingdom – North America – Japan India – Malaysia – China

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Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2018

Copyright © 2018 Emerald Publishing Limited

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78743-332-8 (Print)

ISBN: 978-1-78743-331-1 (Online)

ISBN: 978-1-78743-451-6 (Epub)

ISN: 0733-558X (Series)

Contents

Notes on THE EDITORS vii
List of contributors ix
Section 4 Multimodal Perspectives On Institutional Persistence and Change
Multimodal Construction of a Rational Myth: Industrialization of The French Building Sector in The Period from 1945 To 1970
Eva Boxenbaum, Thibault Daudigeos, Jean-Charles Pillet and Sylvain Colombero 3
Cru, Glue, and Status: How Wine Labels Helped Ennoble Bordeaux
Grégoire Croidieu, Birthe Soppe and Walter W. Powell 37
Where History, Visuality, and Identity Meet: Institutional Paths to Visual Diversity Among Organizations
Achim Oberg, Gili S. Drori and Giuseppe Delmestri 71
Dirty Oil or Ethical Oil? Visual Rhetoric in Legitimation Struggles
Lianne M. Lefsrud, Heather Graves and Nelson Phillips 101
Section 5 The Multimodal Construction of Identities
Companies On the Runway: Fashion Companies’ Multimodal Presentation of Their Organizational Identity in Job Advertisements
Bernadette Bullinger 145
Message in A Bottle: Multiple Modes and Multiple Media in Market Identity Claims
Bernard Forgues and Tristan May 179
The Architecture of City Identities: A Multimodal Study of Barcelona and Boston
Candace Jones and Silviya Svejenova 203
Multimodality in Organization Studies: Afterword
Theo van Leeuwen 235
Index 243

Notes on Editors

Markus A. Höllerer is a Professor of Public Management and Governance at WU Vienna University of Economics and Business, Austria, and holds a position as Senior Scholar in Organization Theory at UNSW Sydney Business School. His scholarly work is focused on the study of institutions, meaning, and novel forms of organization and governance. Research interests include, among others, issues of collaborative governance at the interface of private sector, public administration, and civil society, the global dissemination and local adaptation of bundles of management ideas, and various forms of institutional pluralism and complexity. Recent studies engage with institutional arrangements as multimodal accomplishments and related methodology.

Thibault Daudigeos is a Professor of Organization Studies at Grenoble Ecole de Management and the head of the Alternative Forms of Markets and Organizations (AFMO) research team. His research focuses on the role of business in society and on the related institutional dynamics in and around organizations. He is especially interested in institutional and organizational arrangements that foster social innovations. He has recently launched a new research program on the sharing economy.

Dennis Jancsary is an Assistant Professor at the Institute for Organization Studies at WU Vienna University of Economics and Business. His research mainly draws on institutional approaches in organization theory. Current studies focus on the communicative dimension of institutions and organizations, specifically the role of verbal, visual, and multimodal forms of rhetoric, narrative, and symbolism. Empirically, he explores such conceptual issues in the context of the institutionalization of management knowledge. He is interested in novel methodology that captures meaning structures from a variety of communicative traces.

List of Contributors

Eva Boxenbaum PSL Research University – MINES ParisTech, Paris, France; Copenhagen Business School, Denmark
Bernadette Bullinger IE University, Madrid, Spain; University of Innsbruck, Austria
Sylvain Colombero Grenoble Ecole de Management, France
Grégoire Croidieu Grenoble Ecole de Management, France
Thibault Daudigeos Grenoble Ecole de Management, France
Giuseppe Delmestri WU Vienna University of Economics and Business, Austria
Gili S. Drori The Hebrew University of Jerusalem, Israel
Bernard Forgues EMLYON Business School, France
Heather Graves University of Alberta, Canada
Candace Jones University of Edinburgh Business School, UK
Theo van Leeuwen University of Southern Denmark, Odense; University of Technology, Sydney, Australia; University of New South Wales, Sydney, Australia
Lianne Lefsrud University of Alberta, Canada
Tristan May EMLYON Business School, France
Achim Oberg WU Vienna University of Economics and Business, Austria; University of Mannheim, Germany
Nelson Phillips Imperial College Business School, London, UK
Jean-Charles Pillet Grenoble Ecole de Management, France; Université Savoie Mont Blanc - IREGE, Chambéry, France
Walter W. Powell Stanford University, USA
Birthe Soppe University of Oslo, Norway
Silviya Svejenova Copenhagen Business School, Denmark; BI Norwegian Business School, Norway; WU Vienna University of Economics and Business, Austria