Integrated political strategy
Economic Institutions of Strategy
ISBN: 978-1-84855-486-3, eISBN: 978-1-84855-487-0
Publication date: 22 September 2009
Abstract
This paper develops an organizing framework for research on corporate political strategy. It reviews the literature and then identifies a number of open research questions and streams for potential investigation. The paper closes by developing a theory to explain why, when, and how a firm will pursue multi-forum political action as part of its nonmarket and integrated strategy.
Citation
de Figueiredo, J.M. (2009), "Integrated political strategy", Nickerson, J.A. and Silverman, B.S. (Ed.) Economic Institutions of Strategy (Advances in Strategic Management, Vol. 26), Emerald Group Publishing Limited, Leeds, pp. 459-486. https://doi.org/10.1108/S0742-3322(2009)0000026017
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited