Introduction
ISBN: 978-1-78052-116-9, eISBN: 978-1-78052-117-6
Publication date: 7 November 2011
Abstract
This volume contains the best papers from the sixth Consumer Culture Theory (CCT) Conference. The Conference cochairs have acted as coeditors for this thirteenth volume of Research in Consumer Behavior and provide the following introduction.
Citation
Belk, R.W. (2011), "Introduction", Belk, R.W., Grayson, K., Muñiz, A.M. and Jensen Schau, H. (Ed.) Research in Consumer Behavior (Research in Consumer Behavior, Vol. 13), Emerald Group Publishing Limited, Leeds, pp. ix-x. https://doi.org/10.1108/S0885-2111(2011)0000013003
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited